Über Navigationssysteme und Metakodierung

Zwei Aufsätze über Medienphilosophie haben mich inspiriert, nicht weil sie mir ein Thema boten, sondern weil ich mich in die Lage versetzt fühlte: Das kannst Du auch, habe ich gedacht.

Ich packte mein Rüstzeug aus, McLuhan, Innis und Co, warf’s mit meinen eigenen Gedanken in einen Topf und erinnerte mich an einen Testbericht für ein Mobiltelefon mit Navigationssystem. Heraus kam ein Pamphlet, in dem ich ein paar Gedanken fallen lasse, wie es denn so ist, wenn man den Körper mittels Technik erweitert (McLuhan) und wohin aber auch die Literalisierung in einem zweiten Schritt führt (Innis). Für Innis bedeutet sie den Anfang vom Ende, er hat wahrscheinlich zu viel Nietzsche gelesen. Im Ende führt der Essay uns zu der Einsicht, was Mediatisierung eigentlich mit uns anstellt. Metakodierung, und dann?!

What McLuhan did for ’em

I red an essay of Paul Levinson – McLuhan and Media Ecology. This short essay is somehow a contribution to the acknowledgement of Herbert Marshall McLuhan’s person. For Levinson it is clear that McLuhan’s ideas are profoundly necessary, but not sufficient for the foundation of what today is called Media Ecology.

Levinson presents what aspects of McLuhan’s work and at first what ideas of McLuhan’s are supporting the ideas of Media Ecology. The topic McLuhan dived into was communication, and it is above all the main aspect of inquiry in Media Ecology. Though it is neither technology, nor selfexpression nor are it aesthetics that are important in the field of Media Ecology although certain scholars have dealt with these aspects in the past, as Levinson states.
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A historical approach to the media

McLuhan's hourglass

I should have called this article a reminiscence of Herbert Marshall McLuhan’s view on the media, but it is, in particular, something differing a bit from it, that the essay I red deals with. McLuhan tried to change the peoples’ view on the media his whole life long. This essay, I am relating to, he wrote for an educational journal. The title should be named a bit different, because McLuhan provides the reader with a very special view on the history of men. He is convinced that cultural changes go hand in hand with changes in and with media technologies, and that the media are influencing our way of living. Senses and sensations are externalized through media, and certain modes of sensation always are predominant in some time on the timeline of mankind. For us it is to adapt to the different forms of externalization if we wanted to survive (cf. p. 104).

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Chapter One: The medium is the message

I mentioned Understanding Media a work of Herbert Marshall McLuhan before. Just in case you missed, follow this link to the “Introduction to Understanding Media”. I told you there, that I will succeed in reading and presenting to you the results that are in my opinion worth mentioning. So let’s do that for the first chapter of Understanding Media which is given the title “The Medium Is The Message”. You would perhaps not imagine it, but this statement is what the whole chapter is about.
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Introduction to Understanding Media

Understanding Media is a book written of Herbert Marshall McLuhan. He particularly introduced some mediatheoretical aspects into the world of science and was most active in the 1950ties and 1960ties. I had to write an essay on the topic of McLuhan’s mediatheoretical aspects concerning the Internet. Now I have to prepare for an oral exam at university and have to renew my knowledge on McLuhan. Regardless that I am still quite fit in his special point of view concerning media, I am reading some of his works to regain a better and more particular knowledge of his thesis. Therefore I startet reading Understanding Media and will present you the most necessary information concerning my point of view and what I think is worth to mention. At first I start with a short summary of McLuhans introduction to the book, then suceeding in reading and presenting to you one chapter after the other. Here we go…
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