Chapter One: The medium is the message

I mentioned Understanding Media a work of Herbert Marshall McLuhan before. Just in case you missed, follow this link to the “Introduction to Understanding Media”. I told you there, that I will succeed in reading and presenting to you the results that are in my opinion worth mentioning. So let’s do that for the first chapter of Understanding Media which is given the title “The Medium Is The Message”. You would perhaps not imagine it, but this statement is what the whole chapter is about.
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Introduction to Understanding Media

Understanding Media is a book written of Herbert Marshall McLuhan. He particularly introduced some mediatheoretical aspects into the world of science and was most active in the 1950ties and 1960ties. I had to write an essay on the topic of McLuhan’s mediatheoretical aspects concerning the Internet. Now I have to prepare for an oral exam at university and have to renew my knowledge on McLuhan. Regardless that I am still quite fit in his special point of view concerning media, I am reading some of his works to regain a better and more particular knowledge of his thesis. Therefore I startet reading Understanding Media and will present you the most necessary information concerning my point of view and what I think is worth to mention. At first I start with a short summary of McLuhans introduction to the book, then suceeding in reading and presenting to you one chapter after the other. Here we go…
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